As always, new Rolex releases bring the quiet discontinuation of Rolex watches, and Watches & Wonders Geneva 2024 is no different. Here’s a quick look at the watches that have been discontinued over the years, from the iconic Pepsi to the luxurious Yacht-Master.
Discontinued Rolex Models 2019
In 2019, Rolex made the decision to discontinue several models from their lineup. One of the most notable discontinuations was the Rolex Sprite, a unique and colorful variation of the popular Submariner model. The Sprite featured a bright blue and green color scheme that set it apart from other Rolex watches. Its discontinuation left many collectors disappointed, as it was a standout piece in the Rolex catalog.
Another model that was discontinued in 2019 was the Rolex James Cameron Deepsea. Named after the famed filmmaker and explorer, this watch was a favorite among divers for its impressive water resistance and rugged design. Its discontinuation marked the end of an era for this iconic Rolex model.
2024 Rolex Pepsi Discontinuance
The Rolex Pepsi, with its distinctive red and blue bezel, has long been a favorite among watch enthusiasts. However, in 2024, Rolex made the surprising decision to discontinue the Pepsi model, much to the dismay of fans around the world. The Pepsi was a symbol of Rolex's innovation and craftsmanship, and its discontinuation marked the end of an era for this iconic timepiece.
Rolex Discontinued Watches
Over the years, Rolex has discontinued many watches that were once popular among collectors. From the Submariner to the Daytona, these watches are now sought after by collectors for their rarity and historical significance. One such discontinued model is the Rolex Yacht-Master, a luxurious and elegant timepiece that was beloved for its nautical-inspired design. Its discontinuation in recent years has only increased its appeal among collectors.
Rolex Discontinued Models
In addition to individual watch models, Rolex has also discontinued entire lines of watches over the years. One such example is the Rolex Oysterquartz collection, a series of quartz-powered watches that were introduced in the 1970s. Despite their innovative movement technology, the Oysterquartz watches were eventually discontinued in favor of Rolex's more traditional automatic movements.
Another discontinued line of Rolex watches is the Cellini collection, which featured elegant and understated designs that were a departure from Rolex's sportier models. The Cellini watches were popular among those who appreciated a more refined and classic look, but Rolex ultimately decided to discontinue the collection in order to focus on their core offerings.
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